Juiced Bikes is one of the original names in American electric bikes. After a dramatic collapse and revival, it’s once again building the fast, fun, high-torque ebikes that made it famous. We’ve ridden and reviewed Juiced for years (one of us still has a HyperScorpion in the garage), so here’s our take on where the brand has been and where it’s headed.
The Legacy
Founded in 2009 by former Olympic high jumper Tora Harris, Juiced was one of the earliest and longest continuously operating ebike companies in the U.S. Tora was famously “in the weeds” on product development, regularly traveling to the factory in China to dial in the bikes himself. Juiced was also one of the first brands to bring 52-volt batteries to a wide audience, and its moped-style bikes (many capable of 30+ mph) became its signature.
The HyperScorpion is the bike that captures what made Juiced special, and it’s the reason we kept ours: a moped-style ebike that’s genuinely comfortable to ride, with upright bars, mirrors, turn signals, a bright headlight, a loud horn, spokeless retro moto wheels, durable moped tires, and the 52V 19.2Ah battery. It gives you real presence on the road, which is exactly why it still gets ridden around here.
The Bankruptcy
In 2024, the company went quiet. Customers reported being ghosted by customer service, the website went out of stock across the board, and orders went unfulfilled. By October 2024, Juiced had effectively collapsed, and its branding, intellectual property, and remaining assets were sold at a bankruptcy auction for roughly $1.2 million. The sale didn’t include warranty parts or unsold inventory, which left many existing owners without support and some customers still waiting on bikes they’d paid for.
The New Ownership
The brand wasn’t gone for long. The winning bidders turned out to be Levi Conlow and Robby Deziel, the co-founders of Lectric eBikes (the best-selling ebike brand in the U.S.). After a drawn-out process (their initial bid was rejected before the deal finally closed on March 27, 2025), the pair announced the relaunch on March 31, 2025, in a video on Juiced’s own YouTube channel, introducing themselves as “employees 1 and 2.” Crucially, they’re running Juiced as a separate company from Lectric, with its own team.
We got a behind-the-scenes look at the first bike under new ownership, and the Lectric DNA is clear. Product is led by General Manager Austin Gomes, who comes from the e-moto world, with design help from Joe Gray, the industrial designer behind Lectric’s XP 4. Just as telling, the new team was candid with us that rebuilding customer service and support for the existing owner base is a top priority over the coming months, the exact gap that hurt the old Juiced.
The first bike is the moto-style Scrambler, offered in hardtail ($1,699) and full-suspension (just over $2,000) versions. It keeps Juiced’s signature 52V 19.2Ah battery but pairs it with a 750W Class 3 motor and 30-amp controller (1,700W peak, ~90 Nm of torque), KKE moto-grade coil suspension with 140mm of travel front and rear, four-piston hydraulic brakes, and a clean in-frame TFT display. Performance-first and competitively priced, right in line with Juiced’s roots. Full ride impressions are in our Scrambler review below.
Juiced Bikes Ebike Reviews
Scrambler Hardtail Review: The New Juiced Bikes $1,699 Moto-Style Ebike
Juiced Scrambler Hardtail in Mocha It’s official. Juiced Bikes has been resurrected with their highly anticipated first release under new ownership, the revamped moto-style Scrambler. The new team is led by the co-founders of Lectric, who aim to carry on the brand’s legacy of offering quality builds with tons of performance at highly competitive prices.…
Continue Reading Scrambler Hardtail Review: The New Juiced Bikes $1,699 Moto-Style Ebike
